About Us
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About Us

You can laugh or you can cry.

I love being a mom. Really I do … well, most of the time. Then there are those days when you’re so sleep-deprived you can’t remember the name for “spatula” because your baby wakes up raring to go at 4 a.m.

You can cry or you can laugh. But it’s a lot easier to do the latter when the object of your ultimate-joy/crushing-despair has a skateboarding dinosaur on his or her little butt. Or as my mother used to say to me, “It’s a good thing you’re cute.”

And we like to think our Standard of Cute is pretty sky-high here. But we wanted to do more than design clothes that get your baby noticed in a crowded grocery store. We wanted to design clothes that would make your life easier, too: Leggings cut to fit over cloth diapers, shirts minus that scratchy tag babies hate, super cozy hooded bath towels, and bodysuits with easy on/off snaps.

‘Cause here’s the thing: Soon enough they won’t let you dress them, but right now you have all the power. Why not amuse yourself a little?

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